Ever wondered what Bunnie XO’s net worth really is? You’re definitely not alone. Born Alyssa DeFord, Bunnie XO has quietly built a multi-million-dollar empire as a podcast host, former model, and social media entrepreneur. While many know her as the supportive wife of country-rapper Jelly Roll, she’s created her own lane through smart business moves and multiple income streams. As of 2025, estimates place her net worth in the low single-digit millions, driven by the success of her Dumb Blonde podcast, a fast-growing YouTube channel, branded merchandise, and her earlier run on OnlyFans. Keep reading for a deeper look at how she made her money, what made her famous, and the unexpected health scare that nearly changed everything.
| Attribute | Details |
|---|---|
| Full Name | Alyssa DeFord (professionally known as Bunnie XO) |
| Born | January 22, 1980 (age 45 as of 2025) |
| Occupation | Podcast host, content creator, social media influencer, former model |
| Known for | Hosting the Dumb Blonde podcast, social media fame, Jelly Roll’s wife |
| Spouse | Jelly Roll (Jason DeFord), married August 2016 |
Bunnie XO Net Worth (2025 Estimates)
Estimates of Bunnie XO’s net worth vary across entertainment and celebrity finance sites, but one thing is clear — she’s firmly in millionaire territory. Some outlets, including Tuko and Geekspin, place her wealth between $2.5 million and $7 million. Geekspin leans toward the lower end, estimating around $2.5 million, while more recent profiles suggest a figure closer to $4 million. Realistically, her net worth sits somewhere in that range, which comfortably puts her in multi-millionaire status.
Jelly Roll’s net worth, however, is noticeably higher. His rise as a country-rap powerhouse has paid off in a big way. Industry trackers estimate his fortune at roughly $12 million to $16 million, driven largely by album sales, streaming revenue, and sold-out tours. While the couple’s combined wealth is impressive, Jelly Roll currently earns more than Bunnie. The table below breaks down their estimated net worth side by side.
| Person | Estimated Net Worth (2025) | Notes |
|---|---|---|
| Jelly Roll (Jason DeFord) | ~$12–16 million | Rags-to-riches country/rap star, charts & touring |
| Bunnie XO (Alyssa DeFord) | ~$2.5–4 million | Podcast host, influencer, ex-model, multiple side hustles |
Sources of Bunnie XO’s Income
Bunnie XO’s net worth is built on a diverse portfolio of work. Here are her major revenue streams:
Podcast – Dumb Blonde
Launched in 2019, Bunnie XO’s weekly talk-show podcast quickly became a major income driver. Dumb Blonde pulls in steady revenue through advertising deals and brand sponsorships, making it one of her most profitable ventures. High-profile guests — including her husband Jelly Roll, country artists like Brantley Gilbert, and personalities such as Dita Von Teese — help boost listenership and attract premium advertisers. By producing the show under her own company, Dumb Blonde Productions, Bunnie also retains ownership of the brand, along with related merchandise sales.
YouTube Channel
Bunnie XO’s YouTube channel, which had more than 570,000 subscribers by late 2023 and continues to grow, serves as another major revenue stream. The channel features full video versions of her Dumb Blonde podcast along with original web series and behind-the-scenes content. With millions of total views, ad revenue alone brings in steady income. Combined with her massive social media reach — over 1.2 million followers on Instagram and roughly 4.6 million on TikTok — Bunnie can command strong advertising rates and promote her own products directly to a highly engaged audience.
OnlyFans (2018–2023)
Before shutting down her account in March 2023, Bunnie XO ran a highly successful OnlyFans subscription service that offered exclusive content to paying fans. The platform proved extremely profitable. Bunnie has publicly stated that she earned “millions” during that period, supported by a subscriber base that reportedly exceeded 100,000 users at its peak. Revenue flowed consistently until she decided her brand had grown strong enough to thrive without the platform, allowing her to step away on her own terms.
Merchandise & Branding
As part of Dumb Blonde Productions, Bunnie sells branded merchandise – think hoodies, necklaces, T-shirts, hats – on her official site. Each sale directly adds to her earnings. In addition, her social media clout (millions of followers) enables paid brand deals and affiliate deals, which bring in sponsorship fees.
Modeling and Music
Early on, she earned modeling fees and small roles (e.g. Playboy TV features). She has also dabbled in music: releasing songs like “I’m a Baddie” and “Dumb Blonde” (2018). These ventures likely contributed a smaller share of income but helped build her personal brand.
The table below summarizes these income sources with supporting details:
| Income Source | Description / Impact |
|---|---|
| Dumb Blonde Podcast | Host/producer of Dumb Blonde. Ad revenue and sponsorships fund most of her earnings. Guests include big-name entertainers. |
| YouTube Channel | Over half a million subscribers; video content from the podcast and original series. Ad revenue from views. |
| OnlyFans (2018–2023) | Exclusive adult content to ~100K subscribers; Bunnie reported making “millions” during peak subscription. Account closed 2023. |
| Merchandise & Branding | Sells Dumb Blonde branded apparel/accessories through her online store. Plus paid social media promotions and brand deals (leveraging 10M+ total followers). |
| Modeling & Music | Early career as exotic model (Playboy TV), occasional acting roles, and self-released songs. Bolstered public profile. |
How Bunnie XO Became Famous
Early Life
Born on January 22, 1980, Bunnie XO, whose real name is Alyssa DeFord, has kept much of her early life private. She spent part of her upbringing in Las Vegas and has shared that her mother was absent during her childhood before reconnecting years later. In her early adult years, Bunnie became involved in the city’s nightlife and entertainment scene, experiences that helped shape her independence and resilience. She has since spoken openly about that chapter of her life, using it as a source of motivation and encouragement for others facing difficult beginnings.
Modeling and Adult Entertainment
She used her early career as a stepping stone into broader public recognition. Bunnie appeared as an exotic model and on Playboy TV, experiences that first brought her into the spotlight. It was during this phase that she adopted the stage name Bunnie XO. She has often credited these years with teaching her the importance of self-branding, independence, and resilience — lessons that later shaped her success as a media entrepreneur.
Podcasting Career
Bunnie XO’s career shifted in 2019 with the launch of the Dumb Blonde podcast. The show’s raw, honest tone quickly connected with listeners, covering topics like addiction recovery, relationships, and life on the road. Its success helped reposition Bunnie as a podcast personality rather than just a model. She later formed Dumb Blonde Productions to produce the podcast and expand related projects.
Social Media Influence
Bunnie XO’s personality and transparency endeared her to fans. She amassed millions of followers across Instagram, Facebook, TikTok, etc. Her content often mixes everyday life (sometimes without the filters – yes, even with and without makeup moments) with motivational talks, which kept her popular. This online fame means every new podcast episode or product launch gets instant attention and sales.
Marriage to Jelly Roll
While Bunnie was building her own brand, she also became famous as Jelly Roll’s wife. Jelly Roll (Jason DeFord) met her in 2015 in Las Vegas and they eloped in August 2016. He often calls her the woman “you show up to when the chips are down.” Their romance – a self-described “white trash love story” – attracted media coverage. Being married to a rising country-rapper (with hits like “Son of a Sinner”) boosted her visibility. They appear together in videos and interviews, so many fans know Bunnie through Jelly’s fame.
In short, Bunnie XO is famous for a blend of bold choices and hard work. From Vegas entertainer to bold podcaster, she’s unafraid to share her life story (often raw and unfiltered). Her openness about past addiction and recovery, plus her candid style on the Dumb Blonde podcast, makes her relatable to many. This authenticity – whether on stage with Jelly Roll or behind a microphone – is what really cemented her fame.
Personal Life: Jelly Roll and Family
Marriage and Family
Bunnie XO met Jelly Roll backstage in 2015, and the connection was instant. In 2016, he proposed onstage at a Las Vegas concert, and they married later that night at a nearby courthouse. The couple renewed their vows in 2023 at the same Vegas chapel.
Bunnie became stepmother to Jelly Roll’s two children from previous relationships. While they don’t have children together yet, they’ve shared plans to grow their family through surrogacy. Jelly has often said Bunnie played a major role in helping him get sober, and family remains a top priority for both.
Lifestyle
The couple are based in Nashville but spend much of the year traveling. Jelly Roll’s sold-out tours keep them on the road, and Bunnie frequently documents that life through her podcast and online content, giving fans a close look at their lifestyle.
Health
In 2024, Bunnie faced a serious health scare that briefly raised concerns but was later resolved. Jelly Roll has also been open about his weight loss and recovery journey, though those experiences are separate from Bunnie’s financial story.
While being Jelly Roll’s wife increased her visibility, Bunnie XO has successfully built her own brand. Today, she’s recognized not just as a supportive partner, but as an influencer and media personality in her own right.
Health Scare: Misdiagnosed Aneurysm
In a twist that made headlines, Bunnie XO faced a “death scare” in 2024. After suffering frequent headaches, she underwent medical scans that wrongly suggested a brain aneurysm. On her Dumb Blonde podcast she described being told doctors “might have found an aneurysm” on a carotid artery – her worst fear, since her mother had a ruptured aneurysm that nearly killed her. The news had Bunnie in tears, convinced the end was near.
Refusing to settle for one opinion, she got a second MRI. Again, the diagnosis was an aneurysm. At that point, Jelly Roll flew home to be with her. Fortunately, a third specialist delivered the good news: there was no aneurysm – just a normal bulging of a blood vessel. That neurologist literally “cleared” her, joking she could play tackle football if she wanted. The whole ordeal deeply affected Bunnie XO, making her “appreciate life so much” and reaffirming priorities.
This scare didn’t directly affect her bank balance, but it did underscore how Bunnie XO values health over hustle. She shared the story publicly to encourage fans to pay attention to their bodies. This honesty (again, part of her appeal) also reminds readers that behind the million-dollar net worth, she’s a real person with real fears.
Final Thoughts
Bunnie XO’s story shows that modern celebrity wealth often comes from steady grind rather than one breakout moment. She wasn’t born into money. Instead, she built her net worth step by step through podcasting, YouTube, and social media. Today, her multi-million-dollar success reflects years of hustle, smart branding, and a genuine connection with her audience.
While being known as Jelly Roll’s wife initially brought her into the spotlight, Bunnie XO has clearly become more than a supporting figure. With her media brand still growing through new podcast deals, expanding merchandise, and a loyal fanbase, her financial future looks strong. One thing is certain: her success is earned, and her journey is far from finished.
FAQs
What is Bunnie XO’s real name?
Her real name is Alyssa DeFord, sometimes spelled Alisa DeFord in media reports. She uses Bunnie XO as her stage name.
How old is Bunnie XO?
She was born on January 22, 1980. She turned 44 in 2024 and is 45 as of January 2025.
What is Bunnie XO’s occupation?
She is best known as a podcast host (of Dumb Blonde), social media influencer, and entrepreneur. She also has a background in modeling and runs Dumb Blonde Productions along with related merchandise lines.
What is Bunnie XO famous for?
She is known for her candid podcast, strong social media presence, and earlier work in the entertainment industry. Her marriage to Jelly Roll, often highlighted at concerts and award shows, also increased her visibility.
How did Bunnie XO build her net worth?
She earned her wealth through podcast advertising, YouTube revenue, OnlyFans subscriptions, merchandise sales, and earlier modeling work. Diversifying her income streams played a major role in her success.
Has Forbes reported on Bunnie XO’s net worth?
No official Forbes estimate exists for Bunnie XO. While Forbes has covered Jelly Roll’s career, her net worth figures come from entertainment outlets and interviews.
Is Bunnie XO’s husband richer?
Yes. Jelly Roll’s net worth, estimated between $12–16 million, is higher due to his music sales and touring success.
What did Bunnie XO get diagnosed with?
She was initially told she might have a brain aneurysm, but further testing confirmed it was a misdiagnosis. She was later cleared by specialists.
